DuralastMechanics

Making Auto Parts Elegant and Understandable

The project challenged me to translate intricate mechanical details into approachable, tactile narratives. By focusing on lighting, composition, and animation, I created visuals that not only showcased the products but also conveyed their precision and reliability.

I produced 3D renderings and an animated showcase for Trensor and Perfection’s auto parts, transforming raw product photos into clear, presentation-ready assets. For the AutoZone–Duralast symposium, this included hero compositions, detailed part renders, and an animated feature highlighting core components—elevating the brands’ presence across slides, banners, and video loops with clarity and credibility.