Client
Ripple
Year
2025
Key Skills
Collaborators
Ripple Design Team
Translating Complex Technology into Simple, Expressive Motion
Ripple, a global leader in blockchain-based financial services, set out to refresh its brand system to reflect growth and expand its storytelling capabilities. As part of this initiative, I contributed to the refreshed identity and led the creation of Ripple’s motion system.
Animating illustrations, creating detailed motion guidelines, building a custom plugin, and developing reusable templates—together these formed a scalable framework that reinforces Ripple’s values of speed, security, and clarity, turning motion into a core asset that powers the refreshed identity across digital platforms.
A TEASER TO GET PEOPLE EXCITED, GETTING ALMOST HALF A MILLION VIEWS
See for youreslf. Check out the tweet.
MADE A CUSTOM PLUGIN TO COMBINE 12 STEPS INTO 1
This allowed us to quickly generate brand-compliant assets. Thing that took days before now take minutes. This plugin is available for the entire design team at Ripple.
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