SwellMiami

Designing a Cohesive Brand Experience for a Global Summit

Ripple Swell 2024 convened more than 600 thought leaders, partners, and innovators across the blockchain, finance, and payments industries for two days of forward-looking content and connection. As part of the core creative team, I oversaw the unified design system for the event—defining the branding, motion design, stage environments, digital assets, and immersive experiences—ensuring every moment felt intentional and elevated across multiple venues in Miami.

The design system was crafted to reflect Ripple's commitment to innovation and the transformative power of blockchain technology. From the dynamic stage visuals to the branded experiences, every element was designed to engage attendees and foster a sense of community and excitement about the future of finance.