StablecoinRLUSD

Bringing Ripple USD to Life with Bold, Vibrant Design

Ripple introduced Ripple USD, a USD-denominated stablecoin designed to maintain the constant value of one U.S. dollar. As part of this launch, I helped develop and animate the visual language centered around the idea of “liquidity” — a principle at the heart of financial markets.

I created and staged 3D scenes, designed social campaigns and physical assets, and a case study to support Ripple’s introduction of a new asset and a new way of moving value. Together, these elements formed a cohesive system that balanced clarity, trust, and innovation, reinforcing Ripple’s leadership in the rapidly growing $220 billion stablecoin market.